MARKETING REDEFINED

The Culture Collab

WHERE CULTURE MEETS STRATEGY.

Discover the power of Innovative Marketing at Culture Collab Agency, where diversity is more than a value – it's a cornerstone. We bring a fresh approach to marketing, rooted in authenticity and cultural insight.

We are an agency that specializes in helping brands connect meaningfully with diverse audiences through compelling storytelling and genuine engagement.

Core Values

INTEGRITY

Our Vision

TRANSFORMING BRANDS, DRIVING SUCCESS

Our Journey

A LEGACY OF MAKING EXCELLENCE

This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.

Jaide Lewis is a multitalented marketer with 10 years of experience.

As seen in Forbes, AdWeek, HITS Daily and More.

She got her start in the entertainment industry at BET Networks in 2014; there she discovered her love for marketing. Since then her career has fostered to companies such as Atlantic Records, Capitol Records and Def Jam Recordings. To date, some of her most notable campaigns include The New Edition Story, The BET Awards, Black Girls Rock!, and more. Since her transition into music, Jaide continues to work on several award-winning digital marketing campaigns for artists like Pooh Shiesty, Kay Flock, Coco Jones, YTB Fatt, VonOff1700, Kevin Gates, OT7 Quanny, Capella Grey and more. Spearheading and creating spaces to tell artists' most authentic sound stories.

Jaide Lewis

CEO/ EVP of Marketing Strategy

Experienced Global Marketing Specialist with a demonstrated history of working in various industries. Tomi has gained multiple skills from VH1, BET, NARS and more on consumer marketing, analytics and strategy. She is skilled in data, Analytics and media planning. Strong marketing professional with a Bachelor of Science (B.S.) focused in International Trade and Marketing with a minor in World Affairs and Economics from Fashion Institute of Technology.

Tomi Adesokan

Digital Operations Specialist

Brodrick, born and raised in SC, Brodrick is a social and digital marketing expert with experience from Harlem Globetrotters, Def Jam Recordings where he worked on projects as Teyana Taylor, Kaash Paige, Jeremih, Connie Diiamond. Columbia Record worked on projects Lil Nas X, Chloe x Halle, Lil Tjay and Fivio Foreign. Brodrick holds a Bachelor of Science in Journalism and Mass communication from North Carolina Agricultural and Technical State University. Brodrick is an avid lover of R&B and southern rap. As a master of enjoyment, in his free time he travels quite frequently.

Brodrick Williams

Digital Marketing Lead

Malcolm McKnight, a native of Atlanta, Georgia, pursued his education at Morehouse College. During his time there, he had the opportunity to intern with Amina Diop, the CEO of The Diop Agency, which manages numerous acts.

After graduating from Morehouse in 2019, Malcolm realized that the digital marketing is the ideal field for him. He’s started a digital assistant at Atlantic records. Later he took a role at Alamo records as senior digital manager where he worked on projects such as Lil Durk, Rod Wave,Heembeezy, Legend Yae.

Recently as digital marketing lead at CCA he’s working such projects Loe Shimmy, Wizz Havinn , OT7 Quanny, Bandhunta Izzy, OTR Chaz & Pyrex and many more. His ultimate goal is to skillfully narrate the stories of artists, ensuring their voices are heard and their audiences are captivated.

Malcolm McKnight

Digital Marketing Lead